Jeannine has worked in public relations and marketing in the United States, Russia and the United Kingdom, where she directed campaigns for some of the world’s most iconic brands, including Pebble Beach Resorts, Elanco Companion Animal Health and Dr. Scholl’s.
In Moscow, Russia, she was PR director of The Anglo-American School of Moscow, where she conceived an aggressive public relations campaign that increased admissions by 20 percent for the international school’s new $42 million campus.
In the UK, she managed PR for Tiger Balm, Full Marks and the consumer giant Dr. Scholl’s (called Scholl in the UK). Her Scholl engagement campaigns resulted in continuous media engagement, along with a changing perception of the heritage brand as a progressive, cutting-edge solution.
During her nearly 10 years living in the UK, she was director of Public Relations for Mobas, an integrated marketing firm, where she created and implemented strategic PR and social media campaigns for brands that included Elanco Companion Animal Health (formerly an Ely Lilly company), Novartis Animal Health, Eat Drink & Fly, Countryside Properties, AllClear Travel, Reynaers, Taylor Vinters and Spire Cambridge Lea Hospital.
Back in the United States, Jeannine launched the aluminum giant Reynaers to the North American market, positioning the global brand as a new U. leader in its industry. Her PR campaign for UK Reynaers won a national industry award, demonstrating the new state of PR: an integrated component of complex and comprehensive marketing solutions involving digital, social and content creation, as well as the more traditional skills of media relations.
For 10 years, she was Sr. Vice President of Pure Energy PR, which is an integrated full-service marketing and public relations agency based in Austin, Texas, that helps businesses, organizations and associations drive brand engagement, protect reputation and accelerate growth. This includes developing high-level strategic communications programs, building and revamping websites, managing social media, creating shareable content, analyzing results and performing media relations, including crisis comms. In 2024, Jeannine continued serving her clients under the new PR agency name of Huddle PR.
Jeannine graduated from Northeastern University in Boston with a journalism degree and now lives in Austin, Texas.
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